Boll & Branch, founded in 2014, produces luxury, high-quality sheets, blankets, and towels at a fraction of competitors' costs. Their sheets are exclusively made form organic material and they go a step further by tracing the origin of their cotton to the farm in which it was picked.
Boll & Branch started out as an e-commerce retailer but recently decided to extend to brick and mortar, allowing customers to touch and feel their sheet options before making a purchase. In order to unify their e-commerce business with an in-store retail platform, Boll & Branch chose SuiteRetail and SuitePOS, built for Oracle NetSuite, as their retail management solution.
Boll & Branch originally intended for their pop-up stores to be just showrooms, allowing people to touch and feel the product, and then place their order in-store to be delivered to the customer's home. They soon found that many customers were seeking instant gratification in taking home their sheets, blankets, or towels that same day. Since Boll & Branch was originally processing orders on an e-commerce platform only, this shift led to resolving pain points in tracking inventory, supply chain management, and providing the best customer experience possible.
Boll & Branch emphasizes putting the customer first with their competitive prices for high-quality products. Unifying their digital and physical stores proved to be an integral factor in providing the best customer experience. SuitePOS with NetSuite allows Boll & Branch to effortlessly open and operate their pop-up stores, from the POS to the back-office, so they can continue to put the customer first.
"It's really important for us to provide the customer with a great shopping experience at the best prices," says David Reid, Chief Financial Officer of Boll & Branch. "With SuiteRetail, we're able to manage the storefront and backend on one cloud platform, allowing the technology to streamline our business functions so we can fully focus on the customer – and ultimately increase our sales."
By choosing SuiteRetail, Boll & Branch has improved their inventory and supply chain management for both e-commerce and in-store sales. Boll & Branch is able to track customer sales and buying patterns across all of their channels and analyze this data in order to develop stronger business, along with marketing and sales strategies.
SuiteRetail helps drive a better customer experience from all angles. By bringing together their digital and physical stores, and having all business functions running on a single platform, Boll & Branch is able to let the technology do the hard work and focus on keeping the customers happy, and their prices low, in their brick and mortar locations.